Project Objectives June 4, 2009

The proposed research project has four key objectives which are identified as follows.

 To identify the current marketing situation of Dixon Trading. Examine its particular marketing information. That should include products, pricing, promotion, and distribution. Compare the information to the other competitors in New Zealand. Finally find out the factors which are causing Dixon Trading lose the markets.

To identify and examine the difference between Dixon Trading South and Dixon Trading North, find out the factor which causes the Dixon Trading South running its business worse than Dixon Trading North.

To identify the strengths and weaknesses of Dixon Trading, examine how a customer can be interested of the shops. What method should be taken to improve the number of customer? Such as advertisement, cheaper price. Also the style and culture of clothes as well.

Analyze the Dixon Trading records to identify the factors which affect the profit Dixon Trading made. In business, lower cost always made a higher profit, so I need to find out the way for reducing any cost paid by Dixon Trading. The cost might include rent cost, product cost, and equipments cost. By the way, the most important factor should be the product cost.

Update my proposal June 4, 2009

Topic Area: Dixon Trading In New Zealand

Helping the Dixon Trading determine why its business running in South Island is worse than North Island, and assist it to make a future plan for how to attract more customers and make more profits.

Research Questions: 

• What is the current marketing situation of Dixon Trading? 
• Why the business running of Dixon Trading in South Island is worse than North Island? 
• What can the Dixon Trading do to attract more customers? 
• How can the Dixon Trading do to make more profits?

Proposal 2 May 21, 2009

Question:

My task is identifying the current marketing situation of Dixon Trading, and assisting the Dixon Trading committee determine why the business running in South Island was worse than North Island? Also I will help them to make a future plan for attracting more customers and developing fast as previous years.

Title:

Operation management Dixon Trading in New Zealand

Answer my question:

• I will make a survey report
• Analyses the price and quality strategic for Dixon
• Identifying the current marketing situation of Dixon

my proposal May 14, 2009

Proposal

Area:

Compare to the shops in North Island, the Dixon Trading committee find that the business running in South Island was worse than North Island. Now, there are 7 shops around New Zealand. Two of them are in South Island and the other five are in North Island.

Topic:

 Analyse the price and quality strategic for Dixon to have more opportunity to developing more marketing areas.

 Question:

My task is identifying the current marketing situation of Dixon Trading, and assisting the Dixon Trading committee determine why the business running in South Island was worse than North Island? Also I will help them to make a future plan for attracting more customers and developing fast as previous years.

Apirl.3rd.2009 class’s note April 2, 2009

Class Notes March 19, 2009

NOTES March 13, 2009

 

2009.3.13 NOTES March 12, 2009

Problem:

• 1. Finding academic article
• 2. Paying for access
• 3. Who ” shares” idea for free
• 4. Finding the “right” angle
• 5. Too many ideas

Information

What?

• Academic
• Articles (journal/ conferences)
• Books(depend or author)
• Blog posts(author and organization)
• Press releases(is interesting but spin)
• White paper(credible but )
• Forums(like blogs but beware)
• Help hand (like white paper)
• Newspaper/ radio article(always/mark)
• Video—how to /interviews
• PowerPoint —-presentation
• Photographs
• Opinion
• Survey result/ poll
• Census
• Government report
• Global organization

Where?

• Online
• Search engine(google)
• Library
• Online databases
• EBSCO
• PROQUEST
• Interlibrary loan
• Public library
• Online databases access 

my idea March 12, 2009

Clothing is required by everyone, and that is no person does not want to dress walking down the street. Even the clothes the people are pursued by the fashion.

The rise of the garment industry and development , the business development provided an excellent opportunity for the people of the characteristics of consumer psychology can help small businesses become larger, so that business in a rapidly changing business market size is no longer affected by economic constraints, can be quickly access to market information, extension of product marketing business, and convenient to carry out customer relationship management, enhance competitive advantage.

 

How to get the marketing information?

How to get more customers?

How to competitive with the other garment business?

What is the difference between “knowing” something and “having knowledge of…” March 12, 2009

What is the difference between “knowing” something and “having knowledge of…”

	Incompetent	Competent
Unconscious	Ignorance is bliss! Not knowing what you	I know? Knowing/acting without being aware
Conscious	Knowing that you don’t know	Know that they know

 

REAL: it’s there you can see it

Transparent: is there, but you can’t see it

Virtual: it isn’t there, but you can see